Big Mac Sisyphus
What is most revealing in the post-hoc defense of the McDonald’s campaign is not the claim of innovation, but the insistence on difficulty. The creators repeatedly emphasize the seven-week duration, the exhaustive prompting, the manual coercion of generative systems, as though labor itself might function as absolution. This is a familiar rhetorical strategy: the substitution of effort for authorship, of technical friction for conceptual clarity.
Introducing Splitcuits. The premium splitable wafer biscuit from Stoichemaan. Two halves. One refined pleasure. Snap, share, or savour — however you split it, it’s simply superior.
The Feathered Man, STChM’s series of paintings examining masculine self-adornment
The Ethics of Pretending to Care STChM Academic Journal for Filmmakers and Artists / Vol. 1, Issue 1 (2025)
Rotten Scowndrell is an avant-garde, live punk performance series held at the Worcester Home for the Deaf—a space where sound meets silence in a provocative clash of sensory experience. This project, by STChM, challenges the conventions of live music by staging deliberately loud, frenetic punk shows in an environment where traditional hearing is disrupted or absent.
STChM presents SPIKEYMAAN FRUSCHE, a exploration into the boundaries of appropriate attire. This avant-garde project pushes the limits of social norms, featuring outfits adorned with exaggerated spikes, unconventional textures, and bold silhouettes in everyday situations.
STChM Hand in production. Available 2025. Bronze. Height 25cm
“We’re fascinated by the artisan turned artist—how craft evolves into expression, and how personal histories shape creative voices. Our latest project delves into the life of Gerald Schumpter, exploring his intricate work and the 20-year feud with his neighbor that inspired it. This is more than a story about art; it’s about identity mythology, the ripple effects of false accusations, and how small communities, driven by idle lives and petty vindications, create a unique backdrop for growth and resilience. STChM is privileged to have been entrusted with providing the SynthoGraphs of both Gerald and his work, offering a deeper visual and narrative exploration of the complexities of truth, reputation, and the powerful intersection of craft and conflict.”
'‘STChM’
The Mycelium Flute Project, conceived by Swedish artist Lars Holmström, sought to merge art and biology but spiraled into ecological disaster on Easter Island. Amid legal battles and allegations of negligence, STCHM, an early collaborator, investigates the project's fallout in an ongoing documentary exploring ambition, environmental harm, and systemic accountability.